What You Need To Know To Bootstrap Your Business

Posted by Mo Rassolli on Jul 19, 2021 08:08: AM
Mo Rassolli

Building a company from the ground up is a challenge encountered by every starting entrepreneur, added by the dilemma of picking self-funding as an option or seeking investors for their business. 

Most businesses don't have the luxury of attracting investors straight away, and they must occasionally rely on bootstrapping to get their business off the ground.

This guide will explain everything you have to know about bootstrapping if you choose to bootstrap your business.

What Is Bootstrapping

Bootstrapping is the process of starting your business from the bottom up with nothing except your savings and, hopefully, the proceeds from the first sales. You use your own money as an initial source of venture capital or even significant angel investment

Bootstrapping eliminates the need for you to pay interest on a loan or split possible earnings with other investors. 

However, it still involves significant risk.

When personal finances are utilised to start a new business, you may risk losing both the time and the money spent.

But, if the business is successful, you will save capital and will be able to attract investors. So, your business will grow up to a new level. It also allows you to create new offers on the market and show creative thinking.

The Origin of Bootstrapping

The origin of bootstrapping is unknown. 

However, these sayings apply:

  • "Pull yourself over the fence by your bootstraps." 

This saying dates back to the early nineteenth century in the United States, and it denotes that something is impossible to do.

  • "Pulling oneself up by one's bootstraps."

This refers to high-top boots from the 19th century that was put on by tugging on ankle straps. It usually entails completing a task on your own, without the assistance of others, and in many situations, the difficult way.

Bootstrapping Methods

Bootstrapping companies will usually look at various methods to reduce the amount of external debt and equity financing they require from banks and investors.

Here are seven bootstrapping methods:

  • Personal debt usually incurred personal credit card debt. It's a debt owed for which you're legally responsible. 
  • Requires a fast turnaround of inventory.
  • Subsidy finance is a type of financial assistance provided by the government. It usually comes in the form of cash payments or a decrease in taxes. It's frequently considered to be in the public's best interests, offered to promote a social benefit or an economic policy.
  • Sweat equity is the contribution of a person or a corporation to a business endeavour or other project. It is a party's effort-based contribution to the company.
  • The cash to run the business comes from sales.
  • Keep costs as low as possible.
  • The use of your own income and savings.

What You Need to Bootstrap a Company

Execute a Big Idea

One of the essential things to establish and execute is your idea.

It's best to split it down into a series of ideas and then execute the startup on the best portion. Then you go back and follow up the rest of the sections later.

In most cases, a company's success is determined by how well it executes a business idea rather than the idea itself. A business idea, whether a product or service, should address a problem for someone. Otherwise, there is no product and no target market.

Focus on Profits

Bootstrapped companies must focus on profits to stay afloat.

Bootstrapping requires a mindset considerably different from that of a venture-funded or angel-funded company's management.

Since you have no outside investment euros to spend, you have no ready pile of money to buy whatever they want. You must make money if you're going to survive. Profits are the essential way to keep your business running.

Develop Skills

Bootstrapping founders must acquire a diverse set of talents, defy tradition, network like crazy, innovate regularly, and find answers daily.

They must develop various skills and passion, resilience, perseverance, and courage.

Entrepreneurs who are bootstrapping must do the following:

  • Willing to put everything on the line.
  • Plan.
  • Put in much effort into their businesses.
  • Learning to barter when they don't have any money.
  • Improve their hiring or outsourcing skills while stretching their limited financial resources.
  • Hustle.
  • Create.
  • Set things in motion.

Become a Better Business Person

The key to being a great business person is to first improve as a person. You must be the type of person you would like to buy from.

Show that you care about your customers' experience and are prepared to go above and beyond to meet their needs. Show them that you don't just care about their money but as a person.

Also, keep moving forward. Take chances and be a pioneer. Sometimes, you have to go beyond tried-and-true strategies and create your own.

Companies Suitable for Bootstrapping

Companies that can bootstrap generally fall into two types:

Serial entrepreneur companies

This is where you have money from the sale of a previous company to invest.

Early-stage companies

Early-stage companies don't require large influxes of capital, particularly from outside sources, allowing for flexibility and time to grow.

Successful Bootstrapped Companies

It takes time to build a business with a solid foundation and value, and many bootstrapped businesses have done it by providing outstanding products or services. Eventually, they reach a stage where the company grows to be a powerful player in their sector due to good strategy and long-term profit.

Many of today's successful businesses started as bootstrapped businesses.

Examples of these businesses include:


In 2007, Tom Preston-Werner, Chris Wanstrath, and PJ Hyett founded GitHub, a web-based hosting service for version control using git. It's primarily used in computer code.

GitHub started as a weekend project after a local programming meetup, and Tom Preston-Werner presented his idea for a git hosting site with his co-founders. The objective was to establish a git hub, which would allow people to share code and learn about git quickly. It began out of necessity rather than choice. 

Before raising funds, the company ran on its own for four years.


Varun Shoor founded Kayako in Jalandhar, India, in 2001. The startup then moved its headquarters to London, England. 

Kayako is a help desk and customer service software that helps businesses become more productive and build customer loyalty. 

Kayako has not received any outside funding, unusual for a Software as a Service (SaaS) company. It now has more than 131,000 customers.


Bootstrapping is the process where you start a self-sustaining business, market it, and grow it with limited resources or capital. This is done without the help of venture capital firms or even significant angel investments.

It's not easy to do, but it's gratifying. Those who can pull it off may get a variety of benefits. 

If you want to know more about bootstrapping your business or have any questions regarding your startup, we are very much willing to help you.

Contact us by scheduling an appointment with us today. Rest assured that someone will get in touch with you to answer all your questions.