How to Make Your Startup's Pitch Deck More Attractive for Investors

Posted by Adam Haider on Mar 22, 2021 08:08: AM
Adam Haider

Every startup that presents its pitch deck to investors also wants to convince it. However, this is not always that easy on making your pitch deck more attractive for investors.

To persuade an investor or customer of your idea, ta few points can significantly enhance the pitch deck. You don't just need a decent pitch; you'll need a great one to convince the investors.

Read more to find out how you can improve your pitch deck.

What is a pitch deck?

A pitch deck (or a startup or investor pitch deck) is a presentation that gives a high-level overview of your company, business plan, and startup vision. It usually contains 10- to 20-slides.

The primary aim of a pitch deck is to get to the next meeting. You'll want to provide investors with the idea that piques their attention and makes them want to work with you. You want to persuade your audience to some extent, based on hard facts and well-researched data, that your organisation is worthy of their money.

A sophisticated platform or as simple as a PowerPoint presentation can be used to create a pitch deck. The most critical aspect of a pitch deck is that it must articulate your company's mission, where it's going, and why you need money to make it a success.

You can read more about investor pitch decks here.

Here are the things you need to know how to make your startup's pitch deck.

 

1. Know your listener's perspective

It's important to know what you're getting yourself into before going into a meeting with angel investors or venture capitalists. You want to make sure you're pitching the right people, those who are most likely to invest in your business. Do they typically invest in companies like yours? If your company is dedicated to making a positive impact, you can seek venture capital companies specialising in socially conscious businesses.

2. Tell a Story (with Data)

Venture capital is all about numbers and data. They need to know what there is to know your financial details to decide if your company is a good investment for them. You don't want to say various numbers and bullet points; you want to use your data and numbers to tell a story about your company and its customers.

Your numbers and your analysis reflect your in-depth understanding of your business. This backs up your message about the problem and the solution.

3. Talk about you and your team

For successful pre-seed decks, investors spend 15% of the total time looking at the deck on the Team slide. Your team is one of your company's most important assets, so you want to make sure your investors see them as such. Make every effort to treat each of the employees with respect and highlight every part of their professional profile that corresponds to its direction. 

If possible, bring a few key members of your team along to run the pitch meeting. Just make sure that everyone has a job to do. You can split up the presentation so that everybody on your team can shine and show your VCs that you've put together the best team around.

4. Keep it Simple

Keep your presentation simple. Starting with the bottom line—the conclusion—and then backfilling is the most efficient way to ensure that presentations are simple and elegant. This way, the audience will be aware of what you're going to say first, followed by how you arrived at your conclusion.

Also, limit your slides. The number of slides in your pitch deck should only be around 10. Although you may want to include everything on your slides, your audience would be more interested in what's on them than what you're saying. Instead, use the slides for the purpose for which they were created: to include graphics to accompany the presentation. The best pitch decks avoid using titles on their slides in favour of using a number, a picture, or a phrase to make a point.

Not exceeding 20 words per slide is also a great start. Use just one headline phrase and one-sentence caption. Everyone in the room should understand a slide as soon as they see it.

5. Stress out why now's the time

Any pitch deck that has been carried over into the last year should effectively communicate why now is the best time for someone to invest in your startup. That should be emphasised at all times. However, take some time to explain why now is the best time to invest in your company.

6. Take into statement recent events

Examine whether any events around the turn of the year affected your market, target audience, or company. Think about it, and identify if you can include these in your presentation. 

7. Update your projections

Get your business projections up to date. Check your calendar and see if there are any considerations to remember. If you haven't already, take into account global holidays for your pitch content and your business operations if they can affect you or your investor.

8. Optimise the use of tech

We're in a modern era already. Networking in person is essential, but your location shouldn't be your limiting factor in securing investment. Well-integrated, optimised use of technology should enhance your pitch. 

9. Try new partnerships out.

For several businesses, the year 2020 marked a new beginning. Return to any conversations you may have forgotten. Strategic connections can be vital to a startup's long-term success.

If you asked private parties about creating intellectual property and those contacts might use a quick email or phone call to reconnect, consider this part of working on your pitch deck material. This may be able to open up new opportunities.

10. Re-design your pitch deck

Perhaps the quality of your slides is already at its peak. All of the specifics are top-notch, and the feedback has been precise. How about its design? If you can revamp your slides in terms of more engaging design, and you'll be well on your way to creating your best pitch deck yet.

Pay attention to the image of your business. Keep an eye out for the correct text size and colour combination. Focus on how you use a colour palette and try to describe how you can incorporate design enhancements into your company pitch deck in a way that makes it easier to understand and more convincing for your target audiences. Also, always remember the golden rule of keeping your slides simple.

You can also browse or examine what other successful startups have done. With this, you can assess any errors or find more ideas to develop or improve your presentation.

Summary

Making and enhancing your pitch deck is not easy. It requires much time, effort, and patience. However, don't lose hope and take note of these best practices and apply these to your pitch deck to attract more investors.

If you have any questions, you can schedule an appointment with us today. Talking to someone who has more excellent experience and insight about the industry you're interested in is the perfect way to get answers to your questions. Rest assured that someone will assist you every step of the way.

Topics: startup, angel investors