7 Proven Email Marketing Strategies For Startups To Get More Investors

Posted by Elisabetta Ferri on Sep 27, 2021 10:10: AM
Elisabetta Ferri

The competition for attention and acquiring more investors for your startup is intense. 

So, to stay ahead of the competition, you'll need to use a variety of marketing strategies, including email marketing. However, some startup founders wonder how to use email marketing to get more investors.

This article explains email marketing, its importance and its benefits in integrating it into your startup.

What is Email Marketing?

Email marketing is a marketing strategy that uses email for advertising your company's products or services. 

Because most individuals work from home on their computers, it has become the most accessible, convenient, and subtle approach to promoting your business. 

It allows you to cast a larger net and take advantage of the current situation.

It can play a vital role in your marketing strategy by generating leads, developing brand awareness, building connections, and keeping customers and potential investors engaged.

Importance of Email Marketing Strategy to attract more investors

Building and sustaining relationships with investors is essential for a business's success.

While some marketing trends come and go, for modern marketers, email remains the most effective channel.

Email consistently outperforms the majority of the other mediums. 

Not only does email marketing have a high conversion rate, but you can continue to monetise it as you grow your list by pitching your products and services and recruiting investors.

Benefits of Integrating Email Marketing Strategy into Your Startup

 

Here are several benefits of integrating email marketing strategy to your startup: 

  • Return of Investment. Between various marketing strategies, email marketing has the highest ROI for small businesses.
  • Cost-effective. Email marketing can be far more cost-effective than many other forms of marketing. There are no expenditures for advertising, printing, or media space.
  • Flexible design. You can send basic text, graphics, or attach files, depending on what best matches your message. You have various design possibilities to represent your company's branding.
  • Scalable. Email marketing can be used to reach big audiences and smaller targeted groups.
  • Measurable. Web analytics software can be used to evaluate your marketing's success. You may quickly test different subject lines and designs to see which ones are more effective.
  • Time-saving. Automation allows you to send emails to consumers based on an action they took on your website. You can also use a template for a variety of email campaigns once you've generated it.
  • Real-time marketing. You can communicate with customers in real-time via email marketing. You may reach the appropriate audience, at the right time, in the right place, with the right offer, using automated triggers like website activity, recent purchase, or shopping cart abandonment.

7 Email Marketing Strategies that help on how to get more investors.

 

1. Take advantage of pre-header text.

To get more investors, include pre-header text to the emails you'll send. 

Email marketers often overlook this. This is the text that appears in the email inbox directly below the subject line. It should elaborate on the subject line rather than repeating it. 

Keep your pre-header text short so that it may be read on various devices without being cut off - between 50 and 100 characters is ideal.

2. Keep your subject lines short and compelling.

The open rate of your email marketing campaign is determined by the subject line, considering that 47% of all emails are opened because of the subject line alone.

Your first email to an investor may be the only chance you have to get the fund's attention. That means you don't want to waste it by sending an email with an easy-to-ignore subject line or one that might land up in the spam folder.

If your subject line is interesting and relevant to your potential investor and customer, they will read your email. 

Here are some best practices with email subject lines:

  • Keep your subject lines short.

Keep your subject lines short, with no more than 50 characters. Avoid the temptation to use your subject line to list all of the contents of your email. Long subject lines will be trimmed so that the receiver won't see all of the extra information. Get straight to the point by beginning your subject line with key terms that you believe will catch the investor’s attention. It's a great practice to highlight items in your email that will pique your recipient's attention and urge them to open it. 

  • Use a familiar sender name.

Make your sender name as human-like as possible. Even if the email is officially coming from the organisation as a whole, use your own name as the sender's address, especially if you've already met your receivers from a previous encounter. 

  • Start with action-oriented verbs.

Subject lines are comparable to calls to action in that the language should persuade readers to click them. Subject lines that begin with action verbs are far more enticing, and starting your emails with a vibrant verb could make them a lot more clickable.

3. Personalise Your Email Messages.

Personalised email marketing isn't sending an individual email to every single subscriber. It's creating a highly focused list (coupled with personalisation and the correct subject lines) that can greatly enhance your open rate and help you get more investors.

This is proven by Shane Snow and Jon Youshaei's cold email experiment. They sent 1000 emails to the busiest persons they could think of: high-ranking executives at thriving businesses. They experimented with various subject lines, email lengths, and messaging approaches.

There were a total of 293 bounced messages. However, 45.5% of the 707 emails delivered successfully were opened.

Given the type of people on their mailing list, that's a reasonably high open rate. This proves that one of the most crucial markers of cold emailing success is personalisation, which includes conducting preliminary research on your contacts and creating a highly targeted list.

4. Optimise Your Emails for Mobile Devices.


People nowadays spend most of their time on their phones. It's essential that you make your emails readable and accessible, as 2/3 of emails are being opened on smartphones and tablets.

Here are several ways to optimise your email for mobile devices:

  • Use a responsive template.

Responsive email templates adjust to the size of the screen on which they're being seen, ensuring that your email looks great and readable on any device, whether a smartphone, tablet, or PC. You won't have to worry about your email rendering wrong if you use a responsive template.

  • Break up text.

Prioritise the information that is most relevant and important. Because your readers are most likely on the move, they may become quickly distracted if you don't get right to the point. Avoid using long paragraphs, and don't cram too many links into one place.  

  • Use buttons as CTA.

Instead of using links, use buttons to make calls to action. When utilising a touchscreen, consumers can click on buttons more efficiently (which most smartphones have these days). To avoid a "fat finger" accident, leave plenty of room around your buttons.

5. Storytelling brings Emotions.


Storytelling isn't providing long-form content or wrapping a pitch in creative language. It's all about engaging your potential investors and customers and presenting them with helpful information about what your brand stands for.

Here are several reasons why storytelling is essential for your email marketing strategies:

  • Connections

Potential investors and customers may feel more connected to a business after reading a relatable narrative. Storytelling is far more immersing than regular emails, resulting in a more authentic and relatable message. It also appeals to emotions, which frequently lead to action (investment and sales).

  • Impactful

An excellent story will keep the listener engrossed. It prepares individuals to learn something new or to come to an important conclusion. This exposition and development can make the same message far more remembered for your potential investors than it would be if it were sent as a standard email.

  • Holistic

A great story has the added virtue of being holistic in nature. Promotions are all about selling, greetings are all about communicating, but stories are all about everything. They have a captivating beginning, a compelling middle, and a satisfying conclusion that leaves the reader glad they stuck around.

6. Choose the Right Time for Email Sending.

You can send your emails on the right day, but they won't be effective if they don't reach your potential investors at the right time.

Remember to send your emails at a moment when your potential investors are most likely to open them.

Intercom evaluated its data to find the best times to send emails to its B2B audience and discovered that email open rates were highest between 10:00 a.m. and 11:00 a.m. for all sorts of emails.

The data from Intercom also led to the following conclusions:

  • Don't send emails outside of work hours unless you have a compelling cause to do so.
  • Send your email before peak opening hours if you want it to be read right away.

7. Test your email before sending it out


There is no one-size-fits-all solution to getting email marketing right. Test emails are crucial to avoid any errors and mistakes. You may lose your potential investors due to errors in your emails. The best method to ensure that your email marketing campaign is successful is to test, analyse, and retest. 

Use A/B testing to identify the most compelling email subject lines, best design components, email elements, and the best time of day or week to send your email. 

However, make sure you're only testing one element at a time, as adjusting too many variables at once could distort your data, leaving you unsure which component or factors had the most significant impact.

Summary

Email marketing is a marketing strategy that uses email for advertising your company's products or services. 

It has many benefits, such as generating leads, developing brand awareness and building connections for your customers and potential investors.

I hope that using the ideas outlined in this article, you can design an effective marketing strategy.

If you want to learn more about how email marketing can help you attract investors or if you need help with your startup, you can make an appointment with us today.

Rest assured that someone from our team will help you answer all your questions.